Missed Birthdays

Following The Last Photo, CALM needed a campaign that addressed the tragic fact that 6,729 teenagers had taken their lives in the last decade. We made an exhibition featuring a birthday balloon for every child whose life would not be celebrated that year.

Creatives : Forrest Clancy & Jay Parekh
Creative directors : Ant Nelson & Mike Sutherland
Agency : adam&eveDDB
Director : Seb Edwards
Balloons by : Creative Giants