A Christmas Love Story

We wrote the National Lottery’s first ever UK Christmas ad. But rather than write it like a traditional ad, we took the approach of writing it like a mini feature film. Three acts, a narrative U-turn at the midpoint, symmetrical beats either side of that pivotal midpoint, and a twist in the third act. It went on to win two pencils in writing for film and Campaign’s #1 film ad of 2022.

Creatives : Forrest Clancy & Jay Parekh
Creative directors : Ant Nelson & Mike Sutherland
Agency : adam&eveDDB
Director : Tom Hooper